Matthew Johnson

I'm planning my Product Hunt launch and getting conflicting advice. Some people say to do a soft launch first to test the waters, get initial feedback, and learn the platform. Others say you only get one shot at the spotlight, so you should wait until everything is perfect and go all-in.

The soft launch camp argues you can iterate based on feedback and launch again later with a better strategy. The all-in camp says featured products get 90% of the attention, and if you don't get featured on your main launch, you've basically wasted your shot.