Nathan Masachi

Nathan Masachi

A product designer who builds & ships

About

I’m a product designer who builds. I shipped TEMBO, a social app for sharing life through Storylines, and took it from concept through release on iOS and Android, handling the product direction, interaction design, design system, and AI-assisted development. Before that, I built KESHO, a World Cup prediction product. I ran a beta, reworked onboarding based on what users told me, and eventually decided to shut it down. KESHO taught me much of what made TEMBO possible.

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Tastemaker
Gone streaking
Gone streaking

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How is Google changing the way brands get discovered?

For every 1,000 Google searches, only 276 clicks reach the open web.

As AI Overviews, knowledge panels, and other search features answer more questions directly, brands have more opportunities to be discovered without users visiting their websites.

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