Mary John

Mary John

MiraMira
Senior Director CI @ Decode by Entropik
#99660816 followers9 following
☀️ 2 day streak
>10,000All time
243 KP

About

Senior Director of Consumer Insights at Entropik, helping businesses make better decisions by understanding people. I believe great products and brands are built by understanding not just what people say, but what they do, what they notice, and what influences their decisions. I work with global brands to solve business, product, and customer experience challenges using a mix of consumer research, UX research, behavioural science, and AI-powered insights. My passion is helping teams move beyond data and reports to make confident, customer-centric decisions that drive real business impact. Always curious about how AI and behavioural science can work together to make research faster, deeper, and more accessible.

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Maker History

  • Mira
    MiraAI moderated interviews that read how people feel
    Jul 2026
    • 🎉
    Joined Product HuntJune 29th, 2026

Forums

Mirap/mira-the-ai-moderator•

6d ago

What's the biggest gap in your current qual research workflow?

We built Mira to solve a specific problem: AI interviewers that could ask questions, but couldn't read the room.
Traditional qual research is slow. AI tools that came before could moderate but they missed the emotional signal. A participant says "yes" while their face shows confusion. That gap is where insights get lost.
Mira detects emotion in real time via facial coding and voice AI, adapts follow-up questions based on how people actually feel, and delivers synthesis in 48 hours across 70+ languages.
We're launching on Product Hunt on July 7 and would love to hear from the research community:
What's the biggest bottleneck in your current qual research workflow recruiting, moderation, analysis, or something else entirely?
Drop your answer below we read every response and it directly shapes what we build next.

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