Social Network Video ad spending is increasing because video consumption is dominating internet traffic, much of which is driven by proper marketing proposal for “influencers”.
AI is reshaping just about every single business function from finance to sales to customer service and beyond. Is automation a threat to creativity as we know it.
No better marketing technique demonstrates your expertise & thought leadership and generates quality leads for all funnel stages than webinars. Webinars help your business.
Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital
An agency with talented professionals can help you with your marketing. Any marketing webinar will tell you running a business isn’t the same as advertising it. Here are reasons to outsource your business marketing to agencies.
Synthetic data’s potential to train AI systems is vast, and it helps to break down barriers to innovation. How can businesses access precisely annotated and privacy-compliant data? In 2006
Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a sneak peek into their recent developments.
A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences.
Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising.
Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends.
Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies