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Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends.

A VPN establishes a secure connection between you and the internet, providing more privacy and anonymity.

Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising.

A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences.

Customer intelligence Platforms empower brands with informed decision-making. But how can you choose the right tech for your business?

With rising threats, organizations are now searching for more effective data protection due to the growing dangers.

Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a sneak peek into their recent developments.

Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies

Synthetic data’s potential to train AI systems is vast, and it helps to break down barriers to innovation. How can businesses access precisely annotated and privacy-compliant data? In 2006

An agency with talented professionals can help you with your marketing. Any marketing webinar will tell you running a business isn’t the same as advertising it. Here are reasons to outsource your business marketing to agencies.

If you’re in the B2B space, you must already understand how important B2B email marketing 101 is, but why isn’t it working out for most marketers?

Learn how to setup & optimizing a data warehouse for your business and proven strategies to overcome challenges affecting data warehousing success.

Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital

No better marketing technique demonstrates your expertise & thought leadership and generates quality leads for all funnel stages than webinars. Webinars help your business.

Social monitoring is on the rise because brands want to know what the customers are speaking about them.

Virtual Assistants have helped SMEs achieve productivity and gained relevant organizational skills as self-employed workers.

AI is reshaping just about every single business function from finance to sales to customer service and beyond. Is automation a threat to creativity as we know it.

IAM’s role is to ensure total cloud security for businesses using regulations and several verification stages inside a predetermined framework.

Diego Bartolome, CTO at Language I/O highlights in an Martech interview on Customer Support and the most exciting topics in MarTech

Social Network Video ad spending is increasing because video consumption is dominating internet traffic, much of which is driven by proper marketing proposal for “influencers”.