Currently Building ROAARRR
Head of Marketing - Payments @ PandaDoc
CMO @ Denario (acquired by Pandadoc)
CMO @ Foodcircle
Co-founder&CMO @ LAMA and Greetzly
Founder of AM Tech Labs
Every time I tried to track a funnel as a small team it ended up the same way:
Google Analytics gave me vanity metrics that did not matter for SaaS
PostHog, Mixpanel, Amplitude looked great at first but quickly buried me in features
Spreadsheets worked until they broke and I lost track of which tab had the truth
The problem is not data. It is clarity. I just wanted to know if my issue was acquisition, activation, or retention without spending weeks setting up events or bouncing between ten dashboards.
So I built Roaarrr. It is still early but the idea is simple: one funnel view, opinionated on what matters, with no bloat. If you want deep attribution or experiments you can still use other tools, but at least you start with clarity.