We launched Meet-Ting on Gmail to move fast. It got us out there, but we quickly built up technical debt and a heavy reliance on Google's APIs. 

This was a problem. Our most valuable potential users (the "meeting-heavy" pros) all use Outlook. 

After months of focused work to improve core reliability, it was time to expand our ecosystem. We call it our "Ting everywhere" strategy. Our native Outlook integration is live.

I have a feeling this one *might hit different* for some of you.

I ve been thinking a lot about what I call the founder shadow.

Ting's magic has always been in "multiplayer" mode - CC the AI, and it books your meetings with other people.

But we quickly realized a huge part of calendar management is actually "single-player," because: CC'ing an AI adds friction if you don't have a thread going, and digging through an old Ting thread to reschedule is a massive pain. We knew we had to build a way for you to just chat with Ting directly and have it orchestrate all the boring stuff in the background.

We started 1-on-1 emails first, but that felt clunky and slow. The obvious answer for a busy person on the run was WhatsApp. We've had a lot of requests for it, since these days meetings are discussed in many places - not just email, but LinkedIn DMs too.

A recurring request from Ting users was for a shareable "scheduling link". No matter how much we believe in our unique approach, Calendly has changed the game, and links are ubiquitous across the internet.

But Ting s mission is to keep the user and guest in places they already communicate, like email or WhatsApp.

So @dbul and I asked ourselves: how can we give users a link without building a web app? The answer was to go back to basics.