María Fernanda Rocha Ángeles

Reporte de tendencias y contratendencias 2020. Sabemos que para muchos, los datos pueden parecer intimidantes e indescifrables. Pero se hacen más fáciles de entender conforme vamos detectando las conexiones.

We designed this Playbook to help you take the following steps, to give you light at the end of this tunnel, but above all, to point out the possible opportunities that this pandemic brought with it.

This trend report was made from a bias known as the “framing effect”, since we are consciously and deliberately focusing on orienting the signals and trends presented here towards transformation, where we see everything that has happened to us during 2020 as an opportunity to change.