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When someone asks an AI for a recommendation in your
category — is your brand the answer?
Most brands don't know. Most brands aren't.
A business fable + field guide introducing GEO —
Generative Echo Optimisation.
SEO taught brands how to be found.
GEO is about how to be recommended.
20 actions. 3 metrics. One shift.
By the EMEA Marketing Director of Bang & Olufsen.
The Peacock's EchoBe recommended by AI — not just found
Marcos Viladomiuleft a comment
Hey Product Hunt 👋 I'm Marcos Viladomiu — EMEA Marketing Director at Bang & Olufsen, first-time author. Here's the question that made me write this book: - Go to ChatGPT right now. - Type: "What's the best [your category] brand for someone who values [your core positioning]?" Read the answer carefully. Is your brand there? Is it described the way you'd describe it yourself? For most marketing...
The Peacock's EchoBe recommended by AI — not just found