I am possibly preparing for marketing my own tool (a Chrome extension) and collect the activities I can use for future visibility and possible purchases. Right now, I am thinking about basics:
SEO within the plugin (name, description, description in the Chrome Store + visuals)
Listings in directories
Reddit mentions
Building in public
I am aware that it is not sufficient, and there will be much more work.
Launching is exciting because everything is happening at the same time. People check the product, you get feedback you talk to users, you feel that something is moving. But after the launch, it becomes harder. The big moment is gone, and now you have to keep showing up.
Personally, I think this part is underestimated. Because launching gives you attention, but it doesn t automatically give you growth. For example, after a launch you still need to:
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
