Lucy Rolff

Lucy Rolff

Marketing, Community & Partnerships

About

I partner with leaders and organisations who know AI and emerging technologies are changing their industry but aren't sure what to do about it, so they can bring their people with them instead of losing trust and talent along the way. Over 15+ years across corporate, startup, government, and academic settings, I'm a global citizen having lived and worked in 5 countries on 4 continents (Australia, Taiwan, Canada, the UK, and Japan). I've grown marketing leads 300% at a Series D health tech startup, built a 127,000-member community that contributed to $30M in client funding outcomes, and led technology adoption programs that beat forecasts by 20%. My background is in marketing and communications, which is applied psychology and behaviour change at its core.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

Introducing Aina - A context aware remote for everything.

Hey Product Hunt community!

We re excited to be back with something we ve spent the last 15 months building, alongside our experimental hardware interfaces.

Our journey started with a series of experiments in human-computer interaction. We wanted to understand what the next interface for technology could look like, and those early experiments led us to build Dune, a context-aware keypad for Mac.

We launched Dune on Product Hunt, where it became the #1 Product of the Day. The response from this community was incredible. We shipped Dune to hundreds of early adopters and had countless conversations with them to understand which use cases for a context-aware device truly win.

•

4d ago

Does charging money change everything about how users evaluate your software?

When our product was free, people were wonderfully forgiving of bugs, clunky navigation, and missing documentation. The moment we introduced a credit card requirement, the entire relationship shifted overnight. Every tiny friction point turned into an immediate support ticket or a silent cancellation because paying customers expect an instant return on their mental energy.

How long did it take your product to feel "worth paying for" after you made the transition away from freemium?

View more