Lily Evans

Lily Evans

Events and Marketing
#102958440 followers1 following
>10,000All time
10 KP

About

I am a marketing and events professional with a strong foundation in digital marketing, content creation including copy writing, brand development along with the design, planning and execution of events. I am passionate about using innovative marketing techniques and platforms to drive engagement and deliver measurable results. I am highly organised, committed to planning and meeting deadlines. I aim to build meaningful connections that contribute to business growth and community impact.

Forums

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4h ago

Our worst-performing pricing page was the one we spent the most money on.

We paid an agency $18,000 to design a modern, interactive pricing page. Moving graphics, slick animations, beautiful UI we were convinced conversions were about to skyrocket.

The result? A 2.1% conversion rate. People landed, scrolled around, and left without buying.

Frustrated, our lead engineer pushed a bare-bones HTML page overnight. No graphics, just 3 plain columns. Right at the top, inside a bright red box, it read: "5 reasons you should NOT buy our software."

We thought it was a risky move, but the numbers proved us wrong: a 7.8% conversion rate.

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4h ago

Anyone else start saying yes to things they once said they’d never do?

When I started I had a pretty strict idea of what kind of company I wanted to build. No chasing every opportunity no building random features no saying yes just because someone asked. Then things got busy and suddenly those rules became a lot harder to follow. Sometimes saying yes feels like adapting but sometimes it feels like slowly becoming the exact kind of founder I didn t want to be. How do you know when you re being flexible versus just giving up on your original principles?

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