As the founder of an early-stage edtech startup, I've been a little "overwhelmed" with which social media platforms to stick with. I'm not sure which ones to invest most of my time into and which to steer clear of.
Given that target audiences vary between different companies, how successful have you found TikTok, Instagram, LinkedIn, Reddit, and even Product Hunt in gaining traction for your company? Have you spent the money investing in advertisements or "promotions?" Was it worth it? I've gotten over 100k+ views on some videos, but they haven't been particularly effective in terms of conversions.
