When I was preparing for my launch last week, I spent an exorbitant amount of time trying to figure out if there was a correlation between how well a launch performed and how impactful I found their images to be...
Long story short, it all comes down to the power of your network BUT though there are launch guides out there on how to "get the most votes" or "get product of the X", I found it hard to find guides that detailed how to create effective visuals for one's Product Hunt launch.
I didn't want the hours I spent snipping screenshots to go to waste... so I made a guide in hopes that others may find it useful as well. If you have other tips that you found helpful, please share them below :)
DISCLAIMER: I'm not stating I'm a PH launch expert nor am I a design expert. This is an opinionated guide and what I believe as "effective" visuals may not be true for others.

A question almost every founder asks before launch:

When do I need to submit my product if I want to launch on a specific day?

I have a lot ideas on my list, but only one is in active development right now. Part of me wants to build them all at once, but it's not realistic.

How do you prioritize? How do you choose what's worth your focus?

Of course, there are the basic methods, looking at trends, market research, asking friends, asking producthunt... :)

Lately there s been a growing wave of skepticism around VCs, Y Combinator, and accelerators in general. And to be fair: I get it.

We now live in an age where almost everything you need to learn can be found online. The gatekeepers are fewer, the knowledge is everywhere, and solo builders have never been more empowered.

If you re reading this post, it s at least 2 weeks old. I m currently away, and in situations like this, it s better to be prepared.

Here s my process that helps me stay (somewhat) consistent even when I m short on time and not available in real time:

• Batch-create evergreen content that can be shared anytime, or content tied to a recurring season or trend. (If you find time while travelling, you can still jump on current topics, but be aware, it might distract you from the trip.)

• Prepare your content at least 2 weeks before your trip.

• Create at least 4 extra posts beyond what you need. For example, if I m travelling for 9 days, I ll prepare 13 posts, just in case something goes wrong or unexpected travel issues come up.

• Set a fixed time to respond to comments (e.g. 9 AM), or block out a time window for engagement, so you don t get sucked into it during the day.

• Keep a running file of content ideas throughout the year, including brainstorming sessions with ChatGPT. It ll make content selection much easier in the future.