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    Apple Magic
Apple Magic
New revolutionary collection, in fact it's 2 times faster and 80% more energy efficient
  • iOS 13 introduces a bold new look, major updates to the apps you use every day, new ways to help you protect your privacy, and improvements across the entire system that make your iPhone even faster and more delightful to use.
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    Apple iOS
  • The iPhone 11 Pro has a 5.8″ screen, while the iPhone 11 Pro Max has a 6.5″ display. In regards to resolution, pixel density, and brightness, both devices have identical specs. So here, it's only really about how big you like your screen.
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    iPhone
  • Apple
  • The new iMac combines power and performance with a beautiful Retina display for the ultimate all-in-one desktop experience in two sizes.
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    iMAC
  • Apple Pencil set the standard for how drawing, note-taking, and marking up documents should feel — intuitive, precise, and magical. The second‑generation Apple Pencil takes that experience even further. Now you can pair and charge wirelessly and change tools, like a pencil to an eraser, with a simple double‑tap. Go ahead, make your mark.
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    Apple Pencil
  • iPad mini is beloved for its size and capability. And now there are even more reasons to love it. The A12 Bionic chip with Neural Engine. A 7.9‑inch Retina display with True Tone. And Apple Pencil, so you can capture your biggest ideas wherever they come to you. It’s still iPad mini. There’s just more of it than ever.
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    iPad Mini
  • Apple Pay is the one way to pay. It replaces your physical cards and cash with an easier, safer, more secure, and private payment method — whether you’re in a store, online, or sending cash to friends or family. It’s money, made modern.
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    Apple Pay
  • MacBook Pro — our most powerful notebooks featuring fast processors, incredible graphics, Touch Bar, and a spectacular Retina display.
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    MacBook Pro
  • iPad Pro is the tablet we always set out to make. With a smaller frame but larger screen, bags of power, and a new redesigned Apple Pencil, this is the new face of Apple's slate game.
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    iPad Pro
  • iPad Air brings more of our most powerful technologies to more people than ever. The A12 Bionic chip with Neural Engine. A 10.5‑inch Retina display with True Tone. Support for Apple Pencil and the Smart Keyboard. iPad Air is thin and light and features the A12 Bionic chip with Neural Engine, 10.5-inch Retina display, and Apple Pencil and Smart Keyboard support.
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    iPad Air
  • Simply connect Apple TV, HomePod mini, and other accessories to experience a smart home that runs flawlessly across your devices.
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    Apple TV
  • Discover and listen. In perfect harmony. Sing along to your favorite songs with lyrics view, find new music just by seeing what your friends are into, and listen to playlists curated for every occasion. That’s just part of what makes Apple Music the ultimate music streaming experience.
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    Apple Music
  • Code and design your apps faster with enhanced code completion, interactive previews, and live animations. Use Git staging to craft your next commit without leaving your code. Explore and diagnose your test results with redesigned test reports with video recording. And start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. Creating amazing apps has never been easier.
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    Xcode
  • The most advanced Apple Watch yet. In all the latest looks.
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    Apple Watch Series 7