Leonard Miles

Leonard Miles

Co Founder TokenTraxx

About

Worked in the music industry for 30 yrs, starting out in the creative area of A&R. I joined Virgin Records in 1990 where I signed my first artist The Verve, who went on to be a multi platinum selling global act. I joined Parlophone Records in 1995. Starting out as A&R Manager and later becoming Head of A&R in 1998. In 2003 I became MD of Parlophone and in 2008 to 2018 I took the role as Chairman. During this period I have also been both President of Virgin Records as well as Chairman of Warner Bros alongside my continued role as Chairman of Parlophone Records.

Forums

•

4h ago

Is offering too many pricing tiers causing decision paralysis for your buyers?

Our original pricing page featured four distinct plans designed to cater to every possible customer segment. Despite steady traffic, sales remained flat because visitors were spending too much time comparing options and leaving without taking action.

We decided to test a radical simplification by cutting our page down to just two clear choices: a single standard plan and a custom enterprise plan. Checkout completions increased almost right away.

Have you tested reducing the number of tiers on your pricing page did simplifying choices improve or lower your overall conversion?

View more