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Lars Skjold Iversen
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I'm not sure I could live without this tool. What started out as the best tool for link research and link building is slowly turning into the best tool for almost any SEO task. I'm loving the new crawl feature to fix errors as well - a great supplement to Screaming Frog.
ahrefs
Count and analyze backlinks to a domain
Lars Skjold Iversen
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Fantastic tool to get an insight into how people interact on your website. We've been using it in connection with testing new flows and features. Screen recordings of how real users interact with a specific flow or feature is priceless knowledge when trying to optimize the UX.
Hotjar
See how visitors are using your site and get visual feedback