Lars Skjold Iversen

I'm not sure I could live without this tool. What started out as the best tool for link research and link building is slowly turning into the best tool for almost any SEO task. I'm loving the new crawl feature to fix errors as well - a great supplement to Screaming Frog.

Fantastic tool to get an insight into how people interact on your website. We've been using it in connection with testing new flows and features. Screen recordings of how real users interact with a specific flow or feature is priceless knowledge when trying to optimize the UX.

It's simply amazing. Not much else to say about it - it's truly saved me hours and hours of work + helped achieve better results by automating so many tasks that wasn't possible before.