Tanja Peters

That is the golden question every builder faces! With my app, I’ve always followed a simple rule: The free version must be valuable enough to use without feeling constant frustration. I believe that if you provide a 'decent' baseline experience where the user can actually feel the benefit, you build real trust. Users who are ready to invest in their growth will still upgrade to the premium...

I feel your pain! As a designer, it’s heartbreaking to 'rip out' a feature you’ve polished. I’ve been building my app in Germany for 10 years and had to navigate those Apple guidelines many times. Regarding your 1st question: We implemented a system where users can simply gift 7 free days to a friend. It’s more of a 'gift' than a 'reward loop' for the sender, and it has worked quite well for...