Khushi Sharma

Anyone can raise.

About

GTM Strategist at Round Funded. I share practical lessons on go-to-market, growth, and fundraising, including what works, what fails, and what I’d do differently. My goal is to help founders get traction, reach the right investors, and build a stronger path to funding.

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Round Funded

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Gone streaking

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15h ago

Founders are a brutal audience to market to. Anyone else selling to them?

I do go-to-market for a product where the customer is a founder, and I keep running into the same wall.

Founders can smell marketing from a mile away. They've written the same emails, run the same ads, built the same funnels. So the usual playbook lands flat. Anything that sounds like copy gets skipped. Anything that sounds too clever gets skipped faster.

What seems to work better is being specific and slightly boring. Less "transform your fundraise," more "here is the exact thing this does and here is what it doesn't do."

But I'm not sure if that's a real insight or just the one thing that happened to work for us.