About
I didn't pivot to AI. I was building with it before it had a name, while most people were still scheduling the meeting to decide whether they should. I came up in print: a free magazine out of university, then brochures, billboards, annual reports. Design taught me the standard. Code let me stop waiting for the right tool to exist and build it myself. 15+ products shipped, a few of them awarded, and I move fastest when the pressure's highest. idmly is the latest. Drop in an HTML or AI-generated design, get back a native, editable InDesign file. Solo, bootstrapped, from South Africa. AI can design now. It still can't hand the work to the tools professionals actually finish in. I build the bridges between where design happens and where it ships.
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