Keith Mazanec

AI Product Builder

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AI-native product builder at Dev Forward. Helping founders turn ideas into production-ready products faster with AI, agentic workflows, and great engineering.

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1d ago

Are clicks still the best way to measure search success?

68% of US Google searches in early 2026 ended without a click. For every 1,000 searches, only 276 clicks reached the open web.

But fewer clicks don't necessarily mean fewer opportunities for brands to get discovered.