kehon tech

Yesterday, I announced that I'm getting ready to launch my MVP.
For now, it'll only be a beta version, but I'm already thinking about things like pricing, plans, and all that fun stuff.
Right now, these are the options on the table:

• Freemium model (some features free, the rest behind a paywall)

• Monthly plan ( 7)

• Annual plan ( 59) with a discounted coupon

• Multi-license packages

What would you criticise, change, or add to the pricing? If you know about a very good plugin I can inspire from and build my own according to it, please, drop them in the comments  I want to learn from the best.
My second question is about dealing with users who complain about pricing. From what I've seen while working with another app, people always seem to have something to say:
"Make it free."
"It's too expensive."
"Do you have a discount?"
And one thing I see a lot: people strongly prefer lifetime plans (should I consider one?)
If you have any tips on how to handle these kinds of comments from users, I'd love to mentally prepare myself in advance. :D

Any last advice before we go live?

From your experience building or using tools:

what usually makes a launch actually work and not just go live ?

would love to hear real lessons