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Creative manager of Protocall

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Gone streaking
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3h ago

Ai content is why nobody trusts founders anymore

Strong claim, hear me out.

Every founder update reads the same now. "excited to share," emoji bullets, fake vulnerability about the rollercoaster. doesn't matter if it's real or not, it all sounds identical.

Noticed this hard while hiring. read every dm myself for a growth role. most were obviously ai-generated, same tone, zero thought put in. the ones that stood out were rough, specific, clearly written by someone who actually looked at the problem first.

Think the same thing's eating founder credibility. people used to trust a post because it sounded like someone actually figured something out.

🛬How do you onboard new users?

I m curious how other makers approach this.

The more features a product has, the harder it becomes to explain it without overwhelming a new user.

Do you:

guide users step by step
give them a simple starting task
let them explore everything themselves
use videos/tutorials
hide most features until they need them
or something completely different?

Is "personalization" in marketing just surveillance with better UX?

Every new AI marketing tool leads with "hyper-personalization" dynamic content, predictive recommendations, data-driven targeting. But I keep seeing the same disconnect: tools pitch this as better customer experience, while actual customers describe eerily accurate targeting as unsettling, even when it's useful.

Feels like the industry optimizes for "relevance" because it's easy to measure, while "trust", which might move the opposite direction and gets ignored.

Curious how people building or using this stuff daily see it:

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