We re trying something new on Thursday: Alpha Day.

The idea is simple. If this is the first time you re launching your product anywhere, you can tag it alpha and get a boost to your points (and land on a special leaderboard).

Hey everyone,
I m Karan building GazeIQ.

We kept running into the same problem: We d spend hours designing an ad. It looked clean, well-balanced, and correct. Then we d launch it and realize people never even noticed the important part. This isn t random.

There s strong research behind how humans process visuals. Eye-tracking and even fMRI studies show that attention follows patterns driven by things like contrast, faces, gaze direction, and hierarchy. But most ad decisions are still based on intuition. Which means you only learn what worked after the budget is already spent.

So we asked a simple question: Can we test attention before launching an ad?

I am working on a new product called https://levelupgeo.in, and it's built around a concept called "Generative Engine Optimization". The core idea is that as more people use AI assistants like ChatGPT, Gemini, etc., for answers, traditional SEO won't matter as much. This tool is designed to help brands see and improve how they're mentioned in those AI-generated answers.

What we have to offer:

1. An analytics dashboard to track your brand's mentions and sentiment in AI chat.

2. Tools to find the questions people are asking AI.

3. A way to create content specifically to be cited by AI.

4. This feels like a pretty significant shift. It s one of the first platforms I've seen that's fully dedicated to this problem. The team is based out of India, which is also cool to see.

Curious to hear what everyone thinks: