We re trying something new on Thursday: Alpha Day.
The idea is simple. If this is the first time you re launching your product anywhere, you can tag it alpha and get a boost to your points (and land on a special leaderboard).
We kept running into the same problem: We d spend hours designing an ad. It looked clean, well-balanced, and correct. Then we d launch it and realize people never even noticed the important part. This isn t random.
There s strong research behind how humans process visuals. Eye-tracking and even fMRI studies show that attention follows patterns driven by things like contrast, faces, gaze direction, and hierarchy. But most ad decisions are still based on intuition. Which means you only learn what worked after the budget is already spent.
So we asked a simple question: Can we test attention before launching an ad?
Most ads don’t fail because of targeting. They fail because people don’t notice what matters. We help you fix that before you launch.
Upload your creative and instantly see:
👀 Attention heatmaps: where people actually look
📊 Attention Score (0–100): how strong your creative is
⚡ Actionable suggestions: what to fix (CTA, layout, text)
🔁 Variant comparison: pick the winner before spending
👉 Instead of guessing or relying on “looks good”
you’ll know what works before spending a single dime
