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Building Zapic. Working toward a world where marketing runs without depending on you. I’m interested in growth, distribution, and why most companies struggle with consistency. Currently sharing what we’re learning as we build.

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Judit

19d ago

If an AI matched agency results, would you switch?

One of the things we re testing with Zapic is replacing parts of agency workflows.

Content, scheduling, optimization.

If an AI gave you similar results at lower cost and faster speed, would you switch?

Or is human involvement still non-negotiable?

How Do You Measure Good Product Discovery?

We measure delivery.
We measure usage.
We measure outcomes.

But what do we measure for good discovery?

When AI Gets Product Decisions Wrong - Who Notices First?

We re starting to rely on AI more and more in product decisions.
But here s something we ve been thinking about:

When AI is wrong about your product - who notices first?
The PM? The engineer? The user?

Or worse - no one?

As we build Athena, we keep asking ourselves how a system can stay grounded in reality, not just generate convincing answers.

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