John Michael

Hey Product Hunt community!

I'm the co-founder of Orchestria. While Batu is managing the main launch discussion, I wanted to open a highly technical thread with the engineers, builders, and music producers here regarding our architectural approach.

When we looked at the current generative music space (Suno, Udio, etc.), we realized they all hit the exact same brick wall: they treat music like pixels, rendering a single, uneditable stereo file.
We knew that for real studio production, this is a dead-end. Creators don't want a final master; they want modular components.

To fix this, we avoided standard prompt-to-audio wrappers entirely. Instead, we built an agentic audio pipeline that spins up real, professional-grade, headless VST instruments (like Vital and Surge XT) directly inside our production servers.

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

Hi,

The Tiny A/B Test launch on Product Hunt and it was successful because of you, thank you!