Jitain Chugani's profile on Product Hunt

About

In Human Design, I’m a “Markets” person, so basically I love being around people. This isn't quite the same, but it's a nice vibe and many of you on here are very inspiring. Professional background: After years of leading operations at an ecommerce business I co-founded, I recently stepped back from the day-to-day to slow things down a bit, learn more about myself, and work on new directions. I believe deeply in untapped human potential - understanding what enables us to liberate it, and to unwind anything we do that stands in its way. So I tend to gravitate towards those areas and I’m currently exploring new ventures across wellbeing, including food systems and tools around emotional health. Will share more soon enough.

Badges

Gone streaking

Forums

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1d ago

Is it more difficult to transform from a marketer to a programmer or from a programmer → a marketer?

I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).

BUT

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1d ago

Featured

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

p/meet-ting

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13d ago

Everything I'd tell a founder the night before their first VC call

Hey all,

One of the most important and challenging experiences you ll have as a founder is fundraising.