About
Hi, I'm Jessie 👋 co-founder at Joy - building a tool that helps you design better days, not just optimise them. After 12 years of growing 3 unicorns, I learnt from my Head of People experience - that we haven't identified the right problem: the issue isn't balance, it's that we're trying to turn humans into productivity robots, and are frustrated that it's not working. When I'm not building, I climb, surf, skip, hike - and hang with our 3 Istanbul street cats. Between Europe, Turkey and South Africa.
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