jerry z

jerry z

offer.cc
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3mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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2yr ago

Pitch your product here, maybe someone is looking exactly for what you offer.

I'll start: Our product is called Iteration X, a Project Management app and an Issue Tracker that allows you to capture issues and bugs in any live product or website in 1-click, without bothering taking screenshots and manually annotating them anymore, and then create automatically populated tickets with a screenshot or a video and all the technical information engineers need to reproduce and fix the issues. Finally a product that bridges the gap between Project managers, Designers and Developers Can't wait to read about your products PH community!
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