Last week we started running Meta ads at Conduit.

The funnel is: Facebook Perspective click funnel Conduit AI, where our voice AI calls every lead. The calls have two purposes 1) book demos 2) ask and understand why they clicked on that particular ad.

Five years ago, if you wanted to automate technology in your business your only options were to either be or hire a software engineer.

Today the landscape is completely different. The barrier to entry for automation is much lower, with builders typically falling into three camps

1 Glue Builders

A few weeks ago, our team went offsite to a beautiful Airbnb in Marin to do a last round of debugging before we launch Agents - probably our biggest feature launch to date, coming in early September.

Our time in Marin mostly consisted of 8.5 engineers staring at our computers for about 80 hours straight, but ultimately failing to get to all of the bugs we were hoping to squash.