Does traditional funnel attribution cut it in 2025?
Last week we started running Meta ads at Conduit. The funnel is: Facebook → Perspective click funnel → Conduit AI, where our voice AI calls every lead. The calls have two purposes 1) book demos 2) ask and understand why they clicked on that particular ad. That second part feels underrated. Voice AI means you can actually talk to every lead, not just push them through a form. Instead of getting...
What do folks think about the commoditization of automation as a skill?
Five years ago, if you wanted to automate technology in your business your only options were to either be or hire a software engineer. Today the landscape is completely different. The barrier to entry for automation is much lower, with builders typically falling into three camps 1️⃣ Glue Builders Using Zapier, Make, Lovable, Airtable, etc. to string tools together. Fast to learn, intuitive, but...
Is it worth it to launch a new feature internally when you know its not fully ready yet?
A few weeks ago, our team went offsite to a beautiful Airbnb in Marin to do a last round of debugging before we launch Agents - probably our biggest feature launch to date, coming in early September. Our time in Marin mostly consisted of 8.5 engineers staring at our computers for about 80 hours straight, but ultimately failing to get to all of the bugs we were hoping to squash. We wanted to...