About
Hi 👋 I’m Jorge, co-founder and CEO of Zentrik. Software teams can now build faster than they can decide what deserves to be built. We’re building Zentrik so product teams can trace a bet to the customer evidence behind it, test it before scope hardens, and carry the reason into Jira and AI builders. I’ve spent more than a decade taking language systems from idea to enterprise production. At Inbenta, systems we deployed answered more than a billion questions before RAG became common shorthand. At Directly, I led AI solutions built around human-in-the-loop training and evolving support models. I also teach generative AI and run hands-on product workshops. Here to meet people who care about better product judgment, useful AI, and what happens after the demo.
