Faraz Khan

Faraz Khan

Turning "What if" into "It works"
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About

Product & Engineering Leader with 15+ years of shipping scalable SaaS, B2B, and B2C products. 🚀 I’m obsessed with moving fast, shipping often, and letting the data do the talking. Over the years, I’ve led global teams across the world to launch 30% faster, cut infrastructure costs, and build experiences that actually keep users around. I’m a massive data nerd—give me Amplitude, a solid A/B test, and a tricky growth problem, and I’m in my element. I love turning deep analytics into UX magic, which has helped me boost product engagement by 40% and drive serious revenue growth. Always down to geek out over product strategy, data-led experimentation, and building things people love! 🛠️✨

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Forums

Athenap/athena-5Tal Elor•

1mo ago

How Do You Measure Good Product Discovery?

We measure delivery.
We measure usage.
We measure outcomes.

But what do we measure for good discovery?

Nika•

2mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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