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Humayoun Kabirleft a comment
First of all, there is nothing free. When you give something for free, you are actually incurring an advertising cost. My view is, a user should be able to discover enough of the features to help them decide whether to use the app or not. As a builder, I'm okay keeping things free as long as it does not increase the cost notably.
How do you decide what features should be free and what should be paid?