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The person companies call when things go wrong and hire to make sure they don't.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

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6d ago

What's a line you won't cross to grow, even if it'd work?

I'll start with one I've often debated: "urgency". As in, fake countdown timers, or saying "you have 1 spot left" when there are infinite spots available.

The annoying part is that they work. Conversion rates go up by a few percentage points. So saying no isn't some clever long-game arbitrage where I secretly win in the end. It's just leaving money on the table because it makes me feel gross.

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