holly93

What are you working on this week? Is there anything the PH community can help with?

Hi makers, I've been writing a lot for work recently and recently discovered an AI writing tool that's become part of my everyday work life. Made me curious! What are some tools you have discovered this year that you can't live without. Share your thoughts! :)

Companies who advertise are starting to realize that leveraging multiple channels, with creative variations across many sizes, helps improve overall campaign performance. Having a matrix of creative variations improves Return-On-Ad-Spend ( ROAS ). However, the downside of producing a matrix of creative is that this burden falls on graphic designers. Using traditional tools, like Photoshop or Canva, can be time-consuming, and somewhat mundane, to take a custom design and produce it 40 times with minor tweaks for each size. If you would automate certain parts of the creative production process, what would save you the most time and heartache? Thank you for your valuable time, Eric