Eric Gilmore

Companies who advertise are starting to realize that leveraging multiple channels, with creative variations across many sizes, helps improve overall campaign performance. Having a matrix of creative variations improves Return-On-Ad-Spend ( ROAS ). However, the downside of producing a matrix of creative is that this burden falls on graphic designers. Using traditional tools, like Photoshop or Canva, can be time-consuming, and somewhat mundane, to take a custom design and produce it 40 times with minor tweaks for each size. If you would automate certain parts of the creative production process, what would save you the most time and heartache? Thank you for your valuable time, Eric