Irene Chan

Last summer, the idea for my SaaS, Xolora, started to take shape. Around the same time, the concept of vibe coding was blowing up. As a non-technical founder, it sounded like a dream come true. No coding experience? No problem, just let AI handle it.

The beginning was incredibly promising. Using Emergent made me feel unstoppable. I was seeing my idea come to life.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

We just launched Calk AI 1.0, a new way to build AI agents that actually do work (no workflows, no configs).

Built between France and Canada over the past 8 months.

If you re exploring AI agents and want something simpler than the usual workflow tools, come say hi.

Happy to answer questions all day!