About

👋 Hi hunters and makers! I'm Irene Chan. I love discovering new products and getting to know the cool founders building them. 🚀 I run a fractional content marketing team for early-stage SaaS startups. We pride ourselves on being a trusted marketing team that you can truly count on. We build the system, train the process, and make sure content keeps compounding. Most of our clients stay with us for more than 2 years. 🏆 If you're launching your own product and need a community that gets it, join us at r/launchsquad. We'd love to have you! If you need help in your next launch, DM me on LinkedIn.

Badges

Pixel perfection 💎
Pixel perfection 💎
Gemologist
Gemologist
Top 5 Launch
Top 5 Launch
Tastemaker
Tastemaker
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Maker History

Forums

1mo ago

I tried to vibe-code my way to a SaaS… and failed

Last summer, the idea for my SaaS, Xolora, started to take shape. Around the same time, the concept of vibe coding was blowing up. As a non-technical founder, it sounded like a dream come true. No coding experience? No problem, just let AI handle it.

The beginning was incredibly promising. Using Emergent made me feel unstoppable. I was seeing my idea come to life.

2mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

Calk AIp/calk-ai

7mo ago

It’s launch day! The anti headache AI agent!

We just launched Calk AI 1.0, a new way to build AI agents that actually do work (no workflows, no configs).

Built between France and Canada over the past 8 months.

If you re exploring AI agents and want something simpler than the usual workflow tools, come say hi.

Happy to answer questions all day!

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