I recently had my very first launch on Product Hunt. Because it was my first time, I was completely inexperienced and honestly didn't do any pre-launch preparation. I actually thought the work was done once the product was finished, and I only started looking for communities to share it with after I hit the launch button.
The biggest lesson I learned from this experience is the absolute importance of pre-launch momentum and community building.
I realized that relying solely on organic discovery right after launching isn't the best strategy. Having a small community, a group of early supporters, or just some built-up interest beforehand seems crucial for creating that initial spark on launch day.