Lucy Heskins

Lucy Heskins

Early-Stage Startup Marketer
33 points

Forums

Jenny Kim

4yr ago

How did you grow/find your first group of users to a MVP product you just launched?

I'm a junior product marketer looking for advice. My team and I just launched a service called RoundUp, which is a free Chrome extension made for HR professionals. It's like a memopad that pops open inside Google Meet, where they can fill out candidate reviews once the interview is over - and it automatically links to a Dashboard, where HR folks can see everything in one place. It's got very basic features (so a MVP) and of course there are many things we need to get to. I'm new to doing product marketing and would love some advice from those who's gone through this phase of trying to grow the userbase from a grassroots perspective. What was the best way to get users on your site/product/service at the beginning? Were people willing to give you feedback and advice? (How did you find them?) Would love to hear your stories/kind advice!
Cem Bulut

3yr ago

What do you spend the most on as an early stage SaaS startup?

Hello all! As a pre-Series A SaaS startup, what should you allocate the most of your budget? Is it best to focus on Marketing, Community or should Product Development be the first priority at this scale? Do you have any benchmarks such as 20% of your total spending would go to Marketing at this level? Thanks!
Lucy Heskins

3yr ago

What's the one thing you hate most about marketing advice aimed at early-stage startups?

Don't hold back: I'd love to hear what you think. Is it people sharing a ton of theory but absolutely no way to apply it? Is it when others tell you to only focus on performance marketing? Please share! (and when you do, let me know if you're a founder or a marketer!)
Daria

3yr ago

Why do you work at a startup?

Hey hunters! There are a lot of startupers here. And it is interesting for me why people choose to work for a startup. Personally, I like opportunity to learn something new everyday. My work is quite flexible so my responsibilities could change. And I really like it! What about you? Why have you decided to work at a startup? What is your favorite part of working for a startup?
Aaron O'Leary

3yr ago

What have you learned the most from failure?

Failure is one of the best educators and whilst it hurts at the start it can really set you up for success. What have you learned from failure?
Sveta Bay

3yr ago

If you could give only 1 advice to yourself at the beginning of your startup, what would it be?

Let me start! Advice: Start building your audience ASAP and #buildinpublic Why? By doing these, you get support, feedback, and even first customers. These are the core things for Indie and Solo entrepreneurs in the beginning!
Lucy Heskins

7yr ago

Careercake - Watch awesome careers content anytime, anywhere.

We create awesome careers content aimed at tackling the subjects no one else talks about. Like how to talk to your boss, get heard in a meeting full of loud people or deal with anxiety. We only take requests, all topics are from our live community.
Lucy Heskins

3yr ago

The Adventures of Startup Marketing Club - Navigating the messy journey of startups... in comic form

The Adventures of Startup Marketing Club (perks include burnout and tears) tells the story of working in a startup, validating a product, and building out the marketing function. ...It's part real-life, part sarcasm in web comic form!