We needed the most reliable source for tracking brand mentions, so we integrated Google Search Console. Its unmatched index ensures we catch mentions everywhere—not just social media.
Mentions crunches tons of data to give you actionable insights—thanks to GPT-4o. Its advanced NLP understands context, sentiment, and trends way better than older models. Smarter analysis, fewer false positives, and actual useful results. We tested several AI models (including Claude 3 & Gemini) before choosing GPT-4o for Mentions’ analysis—here’s why: Its multimodal chops, speed, and nuanced understanding of context blow older models out of the water. Fewer false positives, sharper sentiment detection, and way better handling of sarcasm (because the internet is wild). For tracking what matters, GPT-4o was the clear winner.
For a powerful, scalable backend, Supabase was the obvious choice. Real-time data? Check. Easy authentication? Check. And it’s open-source! With Supabase, we shipped faster while keeping full control over our infrastructure—no vendor lock-in, just solid tech. We auditioned Firebase, PostgreSQL + Prisma, and even Pocketbase—but Supabase stole the show. Open-source? ✅ Real-time updates without Websocket headaches? ✅ Built-in auth and edge functions? ✅ Plus, we avoid vendor lock-in while keeping costs predictable.