At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.
A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.
