Gary Murphy
Sistrix
Sistrix is a convenient tool for analyzing visibility in search engines and the competitive environment. It helps quickly assess the current status of a website and compare it with competitors. Thanks to its functionality of analyzing various aspects of SEO in one place, I save time and can effectively adapt strategies to the latest trends. The flexible reporting system allows creating informative reports for clients. Overall, Sistrix significantly facilitates the work of analyzing and optimizing websites to improve their positions in search engines.
Linkody
Linkody is an excellent tool for monitoring backlinks. Its user-friendly interface and automatic tracking of new links help to react quickly to changes. The link quality analysis feature aids in avoiding negative impacts on search engine rankings. Customizable report creation facilitates client interaction. However, some additional features could make it even more beneficial.
Buffer
It doesn't support some less popular social networks available in other social media management tools. But overall, the app is excellent

What needs improvement

limited social network support (1)
1 view
Ahrefs
I've used many different SEO tools, but Ahrefs has the most comprehensive database available on competitor websites.

What's great

comprehensive data (7)competitor analysis (9)