Nela Davis

Building the smartest job search tool

About

Started my career as a tech recruiter and eventually ended up in MarTech (tech marketing), working on launching global campaigns. My husband and I are looking to build our first product that aims to fix the many pain points of job searching.

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Tastemaker

Tastemaker 5

Gone streaking

Gone streaking 5

Forums

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3d ago

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

p/producthunt

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17d ago

Featured

Pitch your product. Win $1M+

Update: The Deel Leaderboard will no longer be going ahead today for the Paris event.

We re teaming up with The Pitch by @Deel, a global startup competition where up to 100 winners will receive $50k in funding and up to 10 winners will receive $1M+.