I've been sending our weekly newsletters to my Mailchimp list for the past few months, and have noticed that my email open rates have been dropping. I am guessing that the content isn't as appealing to the audience anymore- any useful tips for increasing your email open rate?
As makers, we often talk about how to onboard customers. It's an important step, but I'm curious about how you guys are managing this aspect of your work? If you don't take care of your employees, they won't stay, but first, you have to make sure they're willing to do the work. -How do you manage the onboarding on the first week, month, year?
-Do you have a knowledge base to make sure they understand your product loud & clear?
-What is a typical onboarding timeframe for you?
I'm sure a lot of you have read this iconic article by Paul Graham (http://paulgraham.com/ds.html) so I was wondering... how much time do you founders/early-stage startup marketers/growth hackers really spend on things that don't scale (like writing content, building relationships, etc.)?