Floris Meulensteen

Floris Meulensteen

AdBacklogAdBacklog
Founder
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Floris Meulensteenstarted a discussion

Launched StartupScan.ai on Product Hunt

95% of products launched on Product Hunt never reach product/market fit. With the rise of AI, I’ve seen the same pattern over and over—especially among early-stage founders: building before validating. It’s tempting. A strong idea, cutting-edge tools and the energy of innovation often lead straight to development. But: Technology alone doesn’t build a company A beta launch ≠ product/market fit...

Get a free 15-minute startup maturity assessment. Discover your growth phase, identify critical gaps, and receive a personalized 100-day roadmap to reach product/market fit faster. Trusted by 100+ founders.
StartupScan.ai
StartupScan.aiEvaluate your startup’s health, reduce risks, scale faster
Floris Meulensteenstarted a discussion

Common pitfalls as a startup founder and how avoid them

Hi founders and builders 👋 Over the past few years, I’ve seen the same pattern repeat itself across dozens of startups, especially with the rise of AI: founders build before they validate. The temptation is real. You’ve got an exciting idea, powerful tools at your fingertips, and the buzz of innovation around you. So you jump into building, maybe even raising, before you’re truly ready. But...

Floris Meulensteenstarted a discussion

Built with no-code, launched solo — here's why I made

Hey everyone, I'm Floris — a solo founder, no-code builder, and marketer by trade. After years of managing campaigns across Google, Meta, LinkedIn, Slack, Notion, email threads, and way too many spreadsheets, I hit a breaking point. The work wasn’t just chaotic — it was slowing teams down. Briefs got lost, feedback came late, and performance was scattered across dashboards. So I built something...

AdBacklog is now on Google Play. Manage your ad campaigns from anywhere — handle briefs, review creatives, share feedback, and track approvals in real time. A streamlined workflow tool for marketing and creative teams who need to stay productive on the go.
AdBacklog for Android
AdBacklog for AndroidAdBacklog on Google Play – Manage your ads anytime, anywhere
Floris Meulensteenstarted a discussion

AdBacklog — From 0 To 100 Users in 10 Days Thanks to PH

Lightweight ad‑performance insights for indie makers and small teams. 👋 Hey Product Hunters! I’m Floris, the maker of AdBacklog. Ten days ago we quietly opened our beta and we’re already celebrating 100 users — with some joining directly from Product Hunt threads and other indie communities. 🎉 We built AdBacklog because running paid promotions should feel exciting, not nerve‑racking. Every...

Floris Meulensteenstarted a discussion

Comparison: AdBacklog vs. Alternatives

Hey Product Hunters! 👋 We recently put together a detailed comparison table of the top tools used for marketing campaign tracking and creative collaboration — and how they stack up against AdBacklog, our purpose-built platform. There are plenty of tools out there — from spreadsheets and Notion to ClickUp, Trello, and even Figma — but we found that most require workarounds, integrations, or...

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Aaron O'Leary
I write the Product Hunt newsletter. Here's how to get featured in it.
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Floris Meulensteenstarted a discussion

Tired of managing campaigns in Google Sheets and Notion? I built AdBacklog for that.

Hey Product Hunt 👋 I’m a digital marketer who got tired of planning and tracking campaigns across Notion docs, Slack threads, ad platforms, and endless spreadsheets. So I built something better. ✨ AdBacklog — your campaign command center. With AdBacklog, you can: ✔️ Log campaigns, experiments, and creative versions ✔️ Track what’s live, what’s blocked, and what’s next ✔️ Stay aligned with your...

Floris Meulensteenstarted a discussion

How do I get more upvotes? What's the secret behind Product Hunt?

Hey makers, I launched my product recently on Product Hunt. I put effort into the messaging, visuals, and value — and was honestly excited to share it. But after 24 hours, I’ve barely gotten any traction. A handful of upvotes, no meaningful feedback… just cold emails and offers from marketers. It’s hard not to feel a little discouraged. I keep seeing others get organic love, so I’m wondering:...

AdBacklog helps digital marketers manage campaigns without jumping between Google Ads, Meta Ads, LinkedIn Ads, GA4, Slack, Notion, emails, and spreadsheets. Plan, track, and optimize campaigns in one place — from idea to insight, across teams and channels.
AdBacklog
AdBacklogCampaign management tool for digital marketers
A friend of mine created an online Mafia game three days ago. Been loving it since I started playing it a couple of hours. In the game you run your own mafia empire in a world where you can work together with your family. I am wondering what you think of it.
MafiaFam.com
MafiaFam.comFree Online Indie Mafia Game (MMORPG)