Fletcher Graham

I recently ran my first small paid acquisition experiment for a workout-tracking mobile app.

The campaign targeted Android users in Poland and produced:

• 27 installs

• 3.47 PLN cost per install

• 8,705 impressions

• 4,481 accounts reached

• 1.94 average frequency

The campaign was planned to run for seven days, but I stopped it after four because the number of daily installs appeared to be declining.

There s a growing tendency to flag AI-generated text. There s even a term for low-quality AI-generated content - AI slop.

And honestly, I understand why.

Communication should feel real. If every comment, post, or message is generated by AI, the picture becomes blurry.

But then I have a question.

We write blog posts once in two weeks or so, mostly SEO-related stuff. The changelog gets updated on each release, which is several times a week, four sentences per post.

In Q3, the changelog received 3x the page views compared to the blog, and about nine times more time on page. People read it cover to cover. Some of them even read one-year-old posts.