Emily Schubert

Re 1: “Cheap pricing kills trust.” We started with $99; but put it down to $49 by now -> works, and thus fully aligned with your statement, even tho we come from a different angle: I get the point, but for us higher pricing also meant way higher expectations. And as an early-stage startup (that's why this applied to us), that can be risky. People have a lot less patience for bugs or small...

Spoiler: I’d say yes. But: I think performance marketers will likely be the last to be replaced. Copywriters? Many already have been. Who still has one fully in place? 😅 Next up: agencies and freelancers - I see an upwards trend in agencies literally starting to lay off people. The pace of change over the past few months has been insane and because of that, I believe we’re entering the era of...

Interesting - I'd agree 100% to: "AI video looks amazing… until you try to make it longer." But would disagree, when you mentioned "multi-scene". I often have the feeling that only then, AI videos are more realistic, as you'd switch scenes, have broll "breaking" the scene, coming early enough before an e.g. actor would start looping mimic and gestures. Of course in the end it depends on the...

I guess this is the relatable “hook” problem. Sometimes people stop scrolling because of random, personal topics. I mean, I find it super interesting to know what others pay for rent instantly comparing it to my own and realizing (again) how expensive Berlin has become. That’s also why content works so well when our brain already anticipates what might happen. Think of a car hanging over a...