Hello Makers,

If you're building a startup:
Would you pay for a tool that builds YOUR brand, or your whole TEAM'S brand?

(And why?)
I'm at this exact fork with isla
Here's the thing:
Path 1: B2C - founders building their personal brand
The user IS the distribution
One voice, one story, one person to build around
They post about the tool they use
Viral loops are built in
But churn hits when life gets busy
Path 2: B2B - founding teams building a brand together
Teams amplify each other
Stickier (team commitment > individual habit)
But selling to 3 co-founders = 3x the convincing
And most early teams don't prioritize brand yet
I thought this was about ACV and sales cycles.
It's actually about who spreads the word faster.
But I'm genuinely unsure
our launch is coming soon, free trial for PH community.
Right now, I'm leaning B2C first, not because it's easier, but because the people who need it most are also the ones who will spread it fastest